Awareness and Use of Social Media among Undergraduate Students of Colleges of Bundelkhand University, Jhansi

Abstract

This study explores the social media impact among the students of colleges of Bundelkhand University. Social media provides information and communication but distraction is a major drawback. With the help of social media most things are easily available with least time but  reading habit, concentration , killing time, leasyness, copy pasting, easily convinces others without any proof and professes thought to others.  Social media platforms have emerged as pivotal tools in the lives of college and  university students, impacting their academic, social, and personal interactions. This study examines the awareness and usage of social media among undergraduate students at colleges of Bundelkhand University, Jhansi. A survey of 210 students assessed their familiarity with various platforms, frequency of use, and the purposes for which they engage with these platforms. The results show that WhatsApp, Instagram, and Facebook are the most popular platforms, used primarily for socializing and entertainment, with limited academic applications. The findings highlight the dual role of social media as a beneficial resource and a potential distraction, emphasizing the need for promoting its effective use in education.